Our strategy

SIG has a clear strategy to grow in its three core markets of Insulation and Energy Management, Exteriors and Interiors by combining the reputational strengths of its local brands with the scale efficiencies and knowhow of a multinational group.

Moreover, with its focus on specialist expertise and high customer service levels, SIG aims to continue to outperform its markets and thereby generate sustainable long term growth in shareholder value.

SIG's strategy is underpinned by the following five pillars of profit recoverability:

  • Technical expertise of employees
  • Availability and range of specialist stock
  • Speed, reliability and mode of delivery
  • Improved customer communications
  • Focus on core markets
  • Legislative change
  • Increased cross-selling
  • UK national initiatives
  • Increasing residential exposure
  • Price management programmes
  • Control of mix
  • Use of better IT systems
  • Improved procurement
  • Further efficiency savings
  • Further site sharing
  • Leveraging network
  • Continuous improvement programme
  • Control of cost inflation
  • Maintain focus on cash conversion and working capital
  • Target annual return on sales improvement in all businesses
  • Target annual ROCE improvement


Stronger together