Our strategy

SIG has a clear strategy to grow in its three core markets of Insulation and Energy Management, Exteriors and Interiors by combining the reputational strengths of its local brands with the scale efficiencies and knowhow of a multinational group.

Moreover, with its focus on specialist expertise and high customer service levels, SIG aims to continue to outperform its markets and thereby generate sustainable long term growth in shareholder value.

SIG's strategy is underpinned by the following five pillars of profit recoverability:

  • Technical expertise of employees
  • Availability and range of specialist stock
  • Speed, reliability and mode of delivery
  • Improved customer communications
  • Focus on core markets
  • Legislative change
  • Increased cross-selling
  • Expanding branch networks/new formats
  • UK national initiatives
  • Increasing residential exposure
  • Bolt-on acquisitions
  • Price management programmes
  • Control of mix
  • Use of better IT systems
  • Improved procurement
  • Further efficiency savings
  • Further site sharing
  • Leveraging network
  • Continuous improvement programme
  • Control of cost inflation
  • Investment of growth
  • Maintain focus on cash conversion and working capital
  • Target annual return on sales improvement in all businesses
  • Target annual ROCE improvement

Strategic initiatives to improve business performance

The Group is focused on four initiatives to improve business performance and support the delivery of this strategy. They are based on working more closely together as a group so that SIG's whole is greater than the sum of the parts.

  • Procurement – working closely with a range of key suppliers
  • Commercial vehicles – improving fleet utilisation
  • Branches – further optimising our network
  • eCommerce – providing customers with more choice

SIG is targeting a net annual benefit of c.£30m from these initiatives by 2016.

Stronger together